Nazli Tasdivar

Nazli Tasdivar is a seasoned marketing professional with extensive experience in brand communication and digital marketing across various sectors. Currently serving as the Global Brand Siemens CX Journey and Brand Communications Manager at BSH Home Appliances Group since November 2017, Nazli has led initiatives in AI marketing ethics and cross-touchpoint consumer experience development. Previous roles include Corporate Marketing - Consumer Experience Journey Manager at BSH, where Nazli enhanced global consumer journey models, and Digital Marketing Senior Specialist at Arçelik A.Ş., responsible for managing digital strategies and website operations. With earlier positions at Yves Rocher, Douglas Cosmetics, KLM Royal Dutch Airlines, and Henkel, along with a Master’s degree in MBA with a focus on Strategic Marketing and Brand Management from Bahçeşehir University, Nazli demonstrates a strong background in digital marketing, project leadership, and consumer engagement strategies.