Nicolas Menke

Nicolas Menke is an accomplished marketing professional with extensive experience in brand and consumer experience management at BSH Home Appliances Group, where roles have included Head of Brand and Consumer Experience Management for Central Europe, Head of Implementation Team in the new Marketing Organization for Europe, and Senior Consumer Journey Manager. Expertise encompasses strategic and tactical marketing planning, budget optimization, process improvement, and consumer journey orchestration. Significant contributions include designing an agile, consumer-centric operating model and successfully leading cross-departmental projects to enhance consumer touchpoints. Nicolas also held positions at Hamilton Robotics GmbH and adidas group, and possesses a Master's degree in Marketing, Vertrieb und Medien from Technische Hochschule Ingolstadt and a Bachelor's degree in Sportmanagement from Hochschule für angewandte Wissenschaften Erding.