Sergey Korchashkin

Sergey Korchashkin is an accomplished digital marketing professional with extensive experience leading digital transformation across various industries. Currently serving as the Head of Digital Marketing at BSH Home Appliances Group since January 2020, Sergey has successfully directed digital touchpoints and implemented strategies that resulted in significant online traffic growth and enhanced conversion rates. Prior roles include Digital Marketing & E-commerce Lead at Signify, where Sergey spearheaded digital capabilities and marketing campaigns, and Digital Integration Lead at Philips, focusing on corporate-level digital strategies. Sergey began a notable career in digital marketing and CRM at Mercedes-Benz Russia SAO, working in various roles that developed customer relationship management and digital strategies. Sergey holds degrees from Moscow State University of Civil Engineering and Moscow State University.