Marilia Frigo

Marilia Frigo is an accomplished marketing professional with extensive experience in leadership and strategic marketing across Latin America. Currently serving as the Country Marketing Lead at BSI since November 2025, Marilia previously held significant roles at Thomson Reuters, where responsibilities included Marketing Director and Senior Marketing Manager for LatAm, overseeing teams and translating business objectives into effective marketing plans. Prior experience includes managing marketing communications at Contax S.A. and Kantar IBOPE Media, where team leadership and budget management were key focuses. Marilia's earlier career involved roles in strategy and branding at Tatil Design, and marketing analysis positions at Panasonic and Vivo. Marilia holds an MBA in Services Management from FGV - Fundação Getulio Vargas and a Bachelor's degree in Communication and Marketing from ESPM Escola Superior de Propaganda e Marketing.