Patrick Armitage

Patrick Armitage is an experienced marketing professional, currently serving as the Founder of Brand Growth Group since August 2023, where strategic thinking and problem-solving in marketing are emphasized. In addition to this role, Patrick holds various positions such as Head of Growth at Jebra and Advisor at Gymlete, both starting in June 2024, and continues as a Marketing Consultant for Virdee and a Consultant for bsport. Previous experience includes serving as Fractional Marketing Exec at Benchmark Gensuite® and CMO at SmarterX, as well as Global CMO at Whispir. Notably, during tenure as VP of Marketing & Sales at Xplor, Patrick led significant growth initiatives and played a key role in the acquisition of Zingfit by Advent International. Patrick has a strong background in business development from working at VICTORS & SPOILS INC. and earned a Bachelor of Science (Hons) degree in Business Administration and Management from Swansea University.