BSUR
Esperanza Copini is an experienced marketing professional currently serving as an Online Marketing Activation Sourceress at FromTheseClouds since December 2017, where expertise lies in advising on customized online marketing strategies to enhance website traffic and lead generation. Esperanza has also held leadership roles, including Unit Leader at BSUR since November 2008, and has previously worked as a Project Manager at Doom & Dickson, an Account Manager at both Cooper & Cross and Catchline/Hollandse Communicatie Maatschap. Educational background includes a degree in Marketing Communication from SRM in 1998 and participation in the VEA Agency leadership program in 2011.
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BSUR
BSUR is an independent international agency based in Amsterdam (HQ), São Paulo and Shanghai, serving global, European and leading local clients. We merge design, advertising and activation to help brands become the most authentic, consistent and inspiring versions of themselves they can be. Founded in 1995, we’ve built our own approach to branding: Concepting. Only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories. The bestseller 'Concepting', written by BSUR co-founder Jan Rijkenberg is published in 4 languages & lectured at several Universities, Academies and MBA programs. BSUR consists of 50+ international talents from all continents and was featured in 'The World’s Leading Independent Agencies', published by Campaign, in 2010, 2011, 2012 and 2014.