Ashleigh Granruth Killian

Ashleigh Granruth Killian has a strong background in marketing and strategic initiatives. Ashleigh started their career as a Project Manager at Wunderman DC formerly RTC Marketing, where they collaborated with cross-functional teams and clients to develop innovative CRM solutions for notable clients such as Bristol-Myers Squibb and Marriott Senior Living. Ashleigh then moved on to Adventist HealthCare, where they served as an Assistant Marketing Director and developed comprehensive marketing plans to support business objectives and brand goals. Ashleigh contributed to significant gains in unaided top-of-mind awareness and preference for service lines, as well as implemented CRM programs to generate hospital revenue. Ashleigh later joined Baylor Scott & White Health as a Product Marketing Director, where they directed and executed marketing activities for product lines across multiple regions. Ashleigh managed the organizational brand and product lines, integrating initiatives across various communication channels, resulting in a 20% growth in new patients. Following this role, they became the Director of Strategic Initiatives at Baylor Scott & White Health, partnering with leadership to develop and implement high-level strategic plans. Currently, they serve as the Vice President of Marketing Operations at Baylor Scott & White Health, leading a team focused on driving marketing strategies and creating high-impact campaigns to drive business results and brand engagement for a portfolio of 52 hospitals and multiple clinics. Ashleigh's experience also includes a role as the Regional Marketing Director at MedStar Health, where they provided strategic marketing and communication leadership for product lines across multiple regions. Ashleigh analyzed current market trends, developed integrated marketing plans, and managed outside consultants and agencies to ensure effective marketing results. Overall, Ashleigh has a proven track record of driving business growth and brand engagement through their strategic marketing leadership roles.

Ashleigh Granruth Killian holds a BS degree in Business and Economics from Randolph-Macon College.