Heather Dyer is a Senior UX Researcher at bswift, leading both generative and evaluative UX research studies since September 2022. Prior experience includes roles at Cigna as a User Experience Researcher and Designer, where initiatives involved multi-modal research methodologies focusing on provider administrative workflows. At Rose Heather, Heather utilized formative and evaluative techniques to enhance product development. Educational qualifications include a Human Centered Design and Engineering Graduate Certificate from the University of Washington, along with various technical certificates in web development and design. Experience spans over two decades in UX, web development, and technical support across multiple organizations.