Rachel Bates

Rachel Bates is an accomplished professional with extensive experience in user experience and product management, currently serving as Director of UX at bswift since July 2017. Prior roles at bswift include Portfolio Manager and Product Manager, showcasing versatility in managing product development and user engagement. Prior to bswift, Rachel held the position of Creative Marketing Director at Authorized USA, where strategies for advertising, content marketing, and eCommerce were developed, including a comprehensive rebranding initiative. Rachel's earlier career includes a position as Chief of Creative at Computer System Innovations, Inc., where in-house marketing and product promotion were key responsibilities. Early roles involved sports photography for the Advance Titan Newspaper and web design internships at the University of Wisconsin Oshkosh. Rachel earned a Bachelor of Fine Arts in Graphic Communications from the University of Wisconsin Oshkosh, emphasizing a strong foundation in design and communication.