Tom Birnie is a seasoned commercial director currently serving as the Commercial Trading Director for Small & Medium Business at BT Group. With a strong focus on P&L management and service transformation, Tom leads initiatives aimed at enhancing customer experience and operational efficiency through technology. Previously, as the Service Transformation Director at BT Business, Tom drove service innovation across a large team, and held various strategic roles at Vodafone, contributing significantly to commercial management and product development. Tom is also a founding member of the 93% Club and actively participates as an advisor and speaker within the community.
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