Alicia Etienne

Alicia Etienne is an experienced Category Manager specializing in the watch industry, currently employed at Bucherer AG since January 2022. Prior to this role, Alicia gained valuable experience as a Category Field Manager for Kleinleder & Accessoires at Migros-Genossenschafts-Bund and served as Category Manager for Watches at Bucherer AG from 2013 to 2019. Alicia's career began with roles in product management at Stotz & Co. AG and sales management at HUGO BOSS, focusing on menswear and womenswear. Additionally, Alicia has held an assistant position in purchase management at GLOBUS in 2004. Educational qualifications include an IPMA Level D in Project Management from SGO Business School, PR Fachfrau from KV Luzern Berufsakademie, Textil Kauffrau from STF Schweizerische Textilfachschule, and Kaufmännische Ausbildung from Frei‘s Schulen Luzern.