Tyler Botts

Tyler Botts is an accomplished ecommerce and marketing professional with extensive experience in digital marketing, brand strategy, and website development. Currently serving as Sr. Ecommerce Manager at Buck Knives since June 2025, previous roles include Brand Marketing Manager at GSI Outdoors, where Tyler developed strategic advertising plans and launched innovative revenue-generating programs. As Sr. Director of Ecommerce at Spiceology, responsibilities included overseeing website design, A/B testing, and analytics. Tyler has also held leadership positions at Alien Gear Holsters, SavorWeb, RANGE, and Alt29 Design Group, driving e-commerce growth, marketing initiatives, and project management. Tyler holds a BA in New Media from Western Washington University.