Matthew Lucero

Matthew Lucero is a seasoned marketing professional with extensive experience in creative direction and brand management. Currently serving as Head of Brand & Product Marketing at BuckLabs since November 2024, Lucero previously held the position of Creative Director at NYXL from May 2019 to November 2024, where the focus was on connecting esports and gaming culture. Lucero's career includes notable roles at VaynerMedia and various positions at renowned agencies such as Havas Worldwide, Digitas, and Ogilvy & Mather, contributing to campaigns for major brands including Johnnie Walker and American Express. An alumnus of the Art Institute of California: San Diego, Lucero earned a BA in Graphic Design.