Karen Farquharson Lonsdale-Hands

Karen Farquharson Lonsdale-Hands has a diverse work experience spanning several industries. Karen started their career as a Strategy Consulting Business Analyst at marchFIRST in 2000. Karen then joined ABN AMRO Bank N.V. as an Integrated Energy Credit Analyst, where they established and maintained relationships with global clients. In 2002, Karen joined Capital One as a Marketing & Analysis - Business Analyst, where they set strategy for acquiring new auto loans and presented insights to senior management.

Karen worked as a Merchandise Planner at Neiman Marcus Direct from 2004 to 2006. Karen then joined Watson Wyatt Worldwide as a Compensation Consultant, where they worked with clients on talent attraction and retention. Karen later took on the role of Senior Merchandise Planner at Neiman Marcus.

In 2010, Karen joined Advance Global Communications as a Senior Strategic Business Analyst, where they completed strategic projects for the CEO and President. Karen also performed ongoing data analysis to improve business margins and revenue.

Most recently, Karen worked at Buda Juice as the VP of Marketing & Data Analytics. In this role, they analyzed store and product data to set marketing strategy, managed the brand's online presence and customer service experience, and presented insights to key stakeholders.

Karen Farquharson Lonsdale-Hands received their Bachelor of Arts degree in Economics and Honors Program in Mathematical Methods in Social Sciences, with a minor in Spanish, from Northwestern University in 2000. Karen later pursued a Master's Degree in Integrated Marketing Communications from Northwestern University, completing it in 2016.