Vlasta Vlasakova

Vlasta Vlasakova is an accomplished Export Trade Marketing Manager at Budějovický Budvar n.p. since 2015, specializing in translating marketing strategies into trade marketing activations for an extensive export sales team across over 70 countries. Responsibilities include driving the execution of marketing plans, leading international trade marketing projects, and developing market-specific marketing materials. Previously, Vlasta served as the Off Trade Communication Manager, focusing on campaign preparation and sales analysis. Earlier roles include Marketing Specialist at Import Volkswagen Group S.r.o. and PR-Marketing Coordinator at The Coca-Cola Company, emphasizing project management and coordination of various marketing and PR initiatives. Vlasta Vlasakova holds a degree in Marketing from Prague University of Economics and Business and has additional training from POPAI CE.