Budějovický Budvar n.p.
Vlasta Vlasakova is an accomplished Export Trade Marketing Manager at Budějovický Budvar n.p. since 2015, specializing in translating marketing strategies into trade marketing activations for an extensive export sales team across over 70 countries. Responsibilities include driving the execution of marketing plans, leading international trade marketing projects, and developing market-specific marketing materials. Previously, Vlasta served as the Off Trade Communication Manager, focusing on campaign preparation and sales analysis. Earlier roles include Marketing Specialist at Import Volkswagen Group S.r.o. and PR-Marketing Coordinator at The Coca-Cola Company, emphasizing project management and coordination of various marketing and PR initiatives. Vlasta Vlasakova holds a degree in Marketing from Prague University of Economics and Business and has additional training from POPAI CE.
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Budějovický Budvar n.p.
Budweiser Budvar Brewery has been one of the most successful food processing enterprises in the Czech Republic in the long term. Founded in 1895 under the name of the “Czech Joint-Stock Brewery”, it brewed its first batch on 7th October 1895. Nowadays Budweiser Budvar is a modern and dynamic company which is built on strong foundations, having managed to combat tough competition backed up by gigantic supranational corporations. Budweiser Budvar Czech Imported Lager is exported to almost 80 countries, counting among the most exported Czech beer brands. In 2015, every fifth lager exported from the Czech Republic was produced in Budweiser Budvar Brewery. Excellent economic results allowed the corporation to invest considerable funds into its development. However, all the modernization always took place in compliance with maintaining the highest quality, genuine brewing procedures and particularly traditional taste qualities of the brewed beer.