Mitch Thrower

Digital Advisor at Buffkin Baker

Mitch Thrower is a financier, entrepreneur, author and a 22X Ironman triathlete.

He is the Founder and Chairman of Events.com, an innovative cloud-based Event Management Platform provider that provides a state of the art mobile-first SaaS application that enables the full event life-cycle, connecting event organizers and event goers.

Thrower also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active, providing funding, mentoring, encouragement and education to areas of world tension. Specifically — sending sports equipment to children in war zones.

Thrower Co-Founded active.com (The Active Network, Inc.). He also launched ActiveEurope.com (Active Europe Network) as Co-Founder and CEO. Active went public before selling to Vista for 1.05 billion.

Thrower was the President and Chief Operating Officer of Triathlete Magazine, the world’s largest triathlon magazine where he also served as Chairman. He has also served as the Chief Interactive Officer, Strategist & Senior Correspondent for the Competitor Group (CGI), the active lifestyle industry’s leading media and event entertainment company.

Thrower is an active member of TED.com and the Executive Producer of TEDxLaJolla, an independently organized TED event. He is the Author of”The Attention Deficit Workplace: Winning Strategies for Success in Today’s Fast-Paced Business Environment,” published by Lyons Press and he was author of the popular monthly column, “Starting Lines” in Triathlete Magazine for more than a decade. He was also co-author of the travel guide “The Passport” which, for several years was distributed to 50,000 college students before traveling abroad each year.

In 1990, Thrower co-founded his first company and served as CEO of The College/Rail Connection, Inc., serving American Express, AT&T, and Eurail until he sold the venture in 1997.

Thrower holds a bachelor’s degree from Saint Lawrence University and an MBA from the University of San Diego. He has competed in 22 Ironman Triathlons, including 13 World Championships. He is the only photo journalist to ever photograph and film the Ironman Triathlon World Championships while competing in the event.