Ashley Singh

Ashley Singh, MBA, serves as the Associate Manager of Digital Marketing - Global Organic Social at Build-A-Bear Workshop since November 2019, where responsibilities include overseeing the brand's social editorial calendar, driving content strategy, and enhancing community engagement. Achievements include a 142% increase in overall engagement year-over-year and a 605% rise in Instagram and TikTok followers. Previous positions include Integrated Marketing Specialist and Digital Marketing Associate at Build-A-Bear Workshop, where Ashley managed social media channels and community engagement strategies, and Account Executive at Think Tank PR & Marketing, managing client portfolios with a focus on digital and print marketing strategies. Ashley began a career at Catalyst Communications as an Account Supervisor and Publicist, developing public relations strategies and securing media appearances for clients. Educational background includes an MBA from Gies College of Business at the University of Illinois Urbana-Champaign, a Bachelor of Arts from Queen's University, and a Public Relations Certificate from the University of Virginia.