Erik Hendrickson is an experienced leader in the hospitality, attraction, and theme park sectors, currently serving as the Senior General Manager for Build-A-Bear Workshop at ICON Park in Orlando. With over 20 years of expertise, they have held various roles, including Director of Retail & Special Projects at LEGOLAND Florida Resort and Co-Founder of E&G Consulting, focusing on enhancing visitor experiences through retail, culinary operations, and venue design. Educated at the University of Central Florida, Erik is pursuing Post Graduate Certificates from both Florida Atlantic University and Kingston University. Recognized for creating highly acclaimed products and services, they emphasize a "Retailtainment" approach in their work.
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