Kelli Nicholson

Kelli Nicholson is an accomplished marketing professional with extensive experience in brand marketing, content, and social media strategy. Currently serving as the Director of Content & Social Media at Build-A-Bear Workshop since August 2023, Kelli has driven a 17% increase in social media followers to 3.7 million in eight months. Previously, as the Global Director of Brand Marketing, Media, and Social at Groupon, Kelli led the successful "Grab Life by the Groupon" campaign, resulting in a 4% increase in brand awareness. Prior to that, Kelli held various roles at Panera Bread, culminating in the position of Director of Brand Marketing & Social Media, where Kelli oversaw national advertising efforts and contributed to the company's significant growth. Kelli Nicholson holds a Bachelor of Arts in Communications from the University of Missouri-Columbia.