Ashley Abboud

Ashley Abboud is an accomplished marketing professional with extensive experience in paid media and digital marketing strategies. Currently serving as Paid Media Manager II at Buildertrend, Ashley specializes in lead generation reporting and optimizing marketing performance through data-driven insights. Previously held roles at Oriental Trading Company included managing paid digital campaigns, collaborating with creative teams, and overseeing social media strategies to significantly enhance engagement and return on investment. Earlier positions involved leading social media customer service initiatives at Alorica and executing national marketing campaigns for various brands, demonstrating a strong ability to drive growth and implement effective marketing strategies across diverse platforms. Ashley holds a Bachelor of Arts degree in English from Creighton University.