BuildGood
Christine Gilliland, CFRE, serves as Principal at Way Up Strategic Solutions since June 2016, specializing in public relations and communications. Additionally, Christine holds the position of Copy Coach at BuildGood Academy, providing guidance on fundraising communications for nonprofit leaders. As a Tutor and Copywriter at the Institute for Sustainable Philanthropy, Christine contributes to the training of fundraising copywriting participants. In the role of Chapter Director for the Association of Fundraising Professionals New Brunswick Chapter, Christine leads various initiatives to support local charities and nonprofits. Christine's prior experience includes management roles in communications and fundraising for the Saint John Regional Hospital Foundation, Enterprise Saint John, and the Saint John Newcomers Centre, among others. Educationally, Christine holds credentials from Université Laval and New Brunswick Community College, emphasizing proficiency in French.
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BuildGood
We raise money for great causes so they can do more good in the world. We put your donor at the centre of everything we do, creating emotionally compelling communications that raise more money. You can count on us for practical strategies, compelling copywriting, results-oriented direct mail and digital campaigns, donor-loving newsletters and other annual giving activities that keep your donors connected.