Lara Welch

Sales Director - Mass Market, Grocery at Bumble Bee Foods

Lara Welch, MBA, has a diverse work experience across various industries. Lara most recently served as a Sales Director at Bumble Bee Foods starting in 2022. Prior to that, Lara worked at Delica North America as a Director of Project Management, Strategy & Innovation from 2018 to 2021. In this role, they developed and implemented business plans, researched industry growth segments, and recommended strategies for long-term company growth.

Before joining Delica North America, Lara worked as a Sales Manager & National Account Lead at the chocolate and decorative candy division of a $45M company. Lara successfully led a team of sales representatives and exceeded growth goals for various brands.

Lara also has experience as a Regional Sales Director at Xlear, Inc. from 2016 to 2018, where they were responsible for achieving $13MM in sales and managing key accounts.

Prior to that, Lara worked at Similasan USA as a Natural Channel Manager, overseeing sales, sales planning, marketing, and advertising for the natural products channel. Lara also served as a Sales & Marketing Assistant in the same company.

Lara's early career includes roles as an Assistant Strategist at Egg Strategy and an Assistant to the Curator of Photography at the Denver Art Museum.

Lara holds an MBA degree and studied Business Economics and Spanish at Ursinus College. Through their education, Lara gained knowledge in macro and microeconomic factors influencing firm production and profitability.

Overall, Lara Welch, MBA, brings a strong background in strategy, sales, marketing, and project management to their various roles in different industries.

Lara Welch, MBA, holds a Master of Business Administration (MBA) degree from Pepperdine Graziadio Business School. Lara completed their undergraduate studies at Ursinus College, where they earned a Bachelor's degree in Business and Economics, with a double major in Spanish. Lara also participated in an International Business Study Abroad program at Universidad de Sevilla.

In addition to their formal education, Lara has obtained several certifications to enhance their professional skills. These include certifications in Expert Insights on Accountability and Expert Insights on Driving Performance from Skillsoft, as well as certifications in Making Great Sales Presentations, Remote Work Foundations, Guy Kawasaki on Turning Life Wisdom into Business Success, Selling with Empathy during Uncertain Times, Advanced Business Development: Communication and Negotiation, Asking Great Sales Questions, and Ken Blanchard on Servant Leadership from LinkedIn.

Links

Previous companies

Denver Art Museum logo
Ursinus College logo

Timeline

  • Sales Director - Mass Market, Grocery

    April, 2022 - present