Bumble
Bita Jedo is a seasoned professional in influencer marketing, social media, and branding, currently serving as the Global Celebrity & Influencer Lead at Bumble Inc. since January 2024 and as the Director at Bita Media since October 2022. Jedo has collaborated with prominent brands such as Nike, H&M, and Rimmel, providing creative consultation and content creation services. Additionally, Bita Jedo holds positions on the Advisory Board for VidCon and as CSW Delegate for UN Women UK, focusing on women's rights and equality. Previous experience includes leading key partnerships at TikTok, where significant marketing campaigns were executed for brands like Benefit Cosmetics and Boohoo, along with building the influencer marketing arm at Journey Further. Bita Jedo holds a Bachelor's degree in Digital Media from the University of Leeds.
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Bumble
79 followers
Bumble Inc. is the parent company of Bumble, Badoo, and Fruitz. The Bumble platform enables people to connect and build healthy and equitable relationships. Founded by CEO Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors.