Bundesliga International GmbH
Henning Brinkmann has a diverse work experience in the field of audiovisual rights, sales, and sports management. Henning currently holds the position of Head of EMEA (Audiovisual Rights) at Bundesliga International GmbH since July 2022. Prior to this, they served as a Senior Manager EMEA (Audiovisual Rights) from October 2020 to July 2022. Henning also had earlier roles at Bundesliga International GmbH, including Manager Sales Europe / Africa (Audiovisual Rights) from November 2017 to September 2020, and Manager Sales Operations from July 2017 to October 2017.
Before joining Bundesliga International GmbH, Henning Brinkmann worked at DFL Sports Enterprises, where they held the positions of Manager Sales Operations from September 2016 to June 2017, and Manager Sales Support from September 2014 to August 2016. Henning also had a brief stint at DFL Sports Enterprises GmbH as a part of their audiovisual rights team from August 2013 to March 2014.
Prior to their roles in the sports industry, they worked at Westdeutscher Rundfunk as part of the Sports Desk WDR2 in 2013. Henning also gained experience at Bayer 04 Leverkusen Fußball GmbH in complaint management, ticketing, and services in 2012.
Henning Brinkmann's education history is as follows:
- From 2009 to 2013, they attended Deutsche Sporthochschule Köln and obtained a Bachelor of Arts degree in Sportmanagement und Sportkommunikation.
- In 2012, they briefly studied Sports Management at Griffith University.
- From 2014 to 2016, they pursued a Master of Arts degree in International Marketing and Media Management at Rheinische Fachhochschule Köln.
- In 2019, they participated in a Sports Entrepreneurship Bootcamp at Massachusetts Institute of Technology, although no degree was specified for this program.
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Bundesliga International GmbH
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Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.