Bundesliga International GmbH
Kevin Sim has extensive work experience in the media and sports industry. Kevin worked as Head of APAC at Bundesliga International GmbH from 2018. Prior to that, they served as Head of Global Media Rights at ONE Championship from 2016 to 2018. From 2012 to 2016, they held the position of Commercial Director/Director of Distribution and Business Development at Multi Channels Asia. Before that, they worked at MP & Silva as Marketing Director from 2009 to 2012, and as Sales and Marketing Manager from 2007 to 2009. Kevin also has experience in strategic communication programs from their time as an Associate at Ruder Finn Asia from 2006 to 2007. Kevin has previous experience at NBC-WHDH Channel 7 and the Media Development Authority.
Kevin Sim has a diverse education history. In 2019, they began studying at the Harvard Extension School, focusing on Leadership. Before that, they attended Boston College as part of an Exchange Programme, where they studied Communications. Kevin also attended Murdoch University, where they pursued a Bachelor of Arts degree. At Murdoch, they concentrated on Mass Communication, particularly in the areas of Public Relations and Journalism. Additionally, they pursued another Bachelor of Arts degree at Murdoch, this time in Media Studies, with a specific emphasis on Print Journalism.
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Bundesliga International GmbH
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Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.