Bundesliga International GmbH
Tobias Thöne has a diverse work experience in various roles and industries. Tobias joined Bundesliga International GmbH in 2017 and currently holds the position of Director Commercial Partnerships. Prior to this, they served as Head of Sponsoring from 2020 to 2022 and as Senior Manager Sponsoring from 2017 to 2020. Before their time at Bundesliga International GmbH, Tobias worked at DFL Sports Enterprises as Manager Sales Sponsoring from 2016 to 2017 and as a Product Manager from 2013 to 2016. Tobias also gained experience as a Wissenschaftlicher Mitarbeiter at Deutsche Sporthochschule Köln in 2011 and completed a Praktikum at Deutsche Telecom AG in 2009.
Tobias Thöne has a Diploma from the Deutsche Sporthochschule Köln, although the specific field of study is unknown. In 2018-2019, they attended the SPOAC - Sports Business Academy by WHU, where they completed the General Manager Program.
Bundesliga International GmbH
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Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners. Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.