German Federal Association of the Digital Economy (BVDW e.V.)
Christopher Reher serves as the Chairman of the Data Economy Department at the Bundesverband Digitale Wirtschaft (BVDW) e.V. since September 2018, where a focus on cross-market cooperation and data-driven value creation is emphasized. Reher holds positions as General Director Data at both Axel Springer All Media and Media Impact and has contributed as a member of the Advisory Board at InfoSum. Previous roles include Managing Director Germany at Platform161, where a customizable digital marketing platform was developed, and Account Coordinator at SpotX, a video inventory management platform. Reher has an academic background as a Diplom-Jurist from the University of Hamburg, specializing in media and communications law as well as data privacy law.
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German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.