German Federal Association of the Digital Economy (BVDW e.V.)
Dr. Jannika Bock is an accomplished leader in retail and client solutions, currently serving as Managing Director at Google for the German retail sector since September 2008, encompassing various roles related to large customer sales and performance solutions across Central Europe and Brazil. In addition to a prominent career at Google, Dr. Bock holds multiple board positions at organizations such as IFH KÖLN and EHI Retail Institute, alongside co-chairing the "Arbeitswelt der Zukunft" initiative at Bundesverband Digitale Wirtschaft. With a robust academic background including a PhD in American Studies from the University of Hamburg, Dr. Bock has also contributed to higher education as a lecturer, and has engaged in various leadership and coaching programs, enhancing expertise in retail and digital transformation within the industry.
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German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.