Markus Letzner is currently the Managing Director at Ströer SSP GmbH and also the Leiter der Unit Ad Tech & Programmatic im OVK at Bundesverband Digitale Wirtschaft (BVDW) e.V. Previously, Markus held roles such as Managing Director at adscale GmbH and Chief Operating Officer at CHIP Xonio Online GmbH. With a background in Communication and Media Studies and Ethnomusicology, Markus has experience in various leadership positions within the digital media industry.
German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.