Yu-Fang Peng

Yu-Fang Peng is an experienced marketing professional currently serving as Affiliate Marketing Lead at bunq since September 2022, where a portfolio of over 100 direct partners has achieved a 2.47x year-over-year increase in total conversions. Previously, Yu-Fang held the position of Digital Marketing Manager at Shangri-La Group, overseeing annual marketing plans and managing performance-driven search and social ad campaigns. Earlier experiences include a role as Marketing Specialist at 樂淘資訊 Letao co. Ltd, where website traffic and conversion rates were optimized, and as Account Manager & Copywriter at 米開蘭創意設計有限公司, managing creative projects for key accounts and leading the SUBARU annual brand campaign. Educational qualifications include an MBA from TIAS School for Business and Society and a BA in Library and Information Science from National Taiwan University.