Peter Kennedy

Peter Kennedy joined Burda Asia in 1998, where he was tasked with developing the company’s various businesses in Asia. He is currently Senior Adviser to Burda Principal Investments. Previously, Peter developed and oversaw joint ventures in Taiwan with SPH, Indonesia with the Alisjahbana family, and Korea with Design House Inc. He was also closely involved in the set up of a print joint venture with the Hindustan Times Group in Delhi and helped to acquire one of the regions most successful luxury publishing companies, Prestige. In the digital space, he has worked on the company’s investment into contextual advertising in Korea and most recently in the investment into Vietnam’s leading browser based search business, CocCoc. Prior to joining Burda, Peter worked in New York for the Economist, where he developed the magazine’s US market penetration strategy, now its largest market, and for Scientific American. He has extensive Asian business experience in Japan, Korea, China, India, Indonesia, Thailand, Malaysia, Singapore and Hong Kong. Peter received his BA in business studies from the City of London University and served in the Special Air Service (SAS) while in the UK military.