Laila Rahmouni

Laila Rahmouni is a Retail Innovation Digital expert with extensive experience in developing and implementing digital strategies across various companies. Currently serving as Responsable Digital & Innovation Retail at Bureau Vallée since July 2019, Laila oversees cross-channel digital strategy and manages digital projects, including the piloting of proofs of concept in retail environments. Previous roles include Responsable Développement Concepts Digitaux at Le Drive Intermaché, where Laila was responsible for new business development and ecommerce projects, and CEO of Paradisdesprix.com, focusing on business development and website management. Laila's educational credentials include an MBA in e-Business & e-Marketing from ESG Executive Education and a Master’s degree in Marketing Management from ESC Lille, complemented by communication studies.