Welcome to the wonderful world of BurgerFuel, where dreams are made alongside gourmet burgers, passion is celebrated, individuality is encouraged, and everything we do is served up with a side of something special. 

BurgerFuel is a global, gourmet burger concept, proudly born and bred in New Zealand. Since 1995, we've been driven by the purpose of engineering the ultimate burger experience. 

We've got stores across the world with many more on the way. You can currently grab a BurgerFuel burger in New Zealand, the UAE, Saudi Arabia, Iraq and the USA.  

No moment in life should be left unglorified and that includes the humble burger. That's why we leave no stone in our relentless quest for the freshest, most pure, super natural, healthy ingredients we can get our hands on, to craft our handmade, fresh to order burgers. It’s what we call Fuel for Human Engine. 

Speaking of humans, for us, it’s not enough to create the best burger in the world. We believe in creating the best company culture you'll find on this side of anywhere. We want our people to come together to build on an amazing, global business with huge aspirations - and to have a damn good time while they're doing it. 

Sure, we believe our burgers are better than everyone else’s, but we think it’s our people who really set us apart. BurgerFuel people stand out from the crowd of industry robots and corporate zombies, each adding their own personality to the brand, in a passionate, intelligent, go-getting, problem solving, forward thinking, switched on kind of way. 

We're always on the lookout for like-minded individuals, with passion, energy and a full throttle approach to life to join the BurgerFuel family as franchisees, store staff, store managers and HQ staff.  If that's you, make sure you get in touch - the only thing we bite is burgers.

BurgerFuel Worldwide (BFW) is publicly listed on the NZ Stock Exchange.

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Food & Beverage

Restaurants

Retail

BurgerFuel

BurgerFuel's headquarters in Auckland, New Zealand

Josef Christopher Roberts

Melanie Howell

Aastha Duggal

Paul Cusdin

Samy Lashin

Belinda Smith

The Restaurant Operations Team at BurgerFuel is responsible for ensuring the smooth and efficient functioning of each store. This includes managing daily operations, maintaining high standards of food quality and customer service, overseeing kitchen and front-of-house staff, and ensuring adherence to safety and sanitation guidelines. This team plays a critical role in delivering the ultimate burger experience that BurgerFuel is known for, while fostering a positive and dynamic company culture.

Restaurant Operations Team

The Franchise Team at BurgerFuel oversees the operations, development, and support of BurgerFuel franchise locations globally. Their responsibilities include recruiting potential franchisees, providing training and resources, ensuring brand consistency, and supporting franchise owners in achieving business success while maintaining the company's high standards for gourmet burgers and exceptional customer service. This team plays a pivotal role in BurgerFuel's global expansion strategy and fostering strong partnerships with franchisees.

Franchise Team

The Marketing Team at BurgerFuel is responsible for amplifying the brand's presence globally, ensuring consistent messaging and promoting the unique BurgerFuel experience. This talented group of specialists develops engaging content, manages digital campaigns, curates compelling visual designs, and strategizes brand initiatives to captivate and grow our worldwide customer base. Their efforts help to communicate our commitment to quality, individuality, and the ultimate burger experience.

BurgerFuel

Org chart

Teams

Restaurant Operations Team

Franchise Team

Marketing Team

Offices

BurgerFuel

Org chart

Teams

Restaurant Operations Team

Franchise Team

Marketing Team

Offices

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