DS

David Shahid

Vice President Sales and Marketing - Foodservice and Industrial at Burnbrae Farms Limited

David Shahid has worked in various roles in the food industry over the past two decades. David currently serves as the Vice President Sales and Marketing - Foodservice and Industrial at Burnbrae Farms, a position they have held since January 2021. Prior to that, they were the Senior Director Foodservice Sales at Burnbrae Farms from April 2020 to January 2021.

Before joining Burnbrae Farms, David worked at Weston Foods (Canada) Inc. as the Senior Director North American Chain Accounts from January 2017 to April 2020. In this role, they successfully completed a contract with Starbucks that covered both Canada and the US. David also developed regional and national chain opportunities for other key partners like McDonalds and A&W. David was responsible for product development, expanding product lines, and managing the North American chain account sales team. Under their leadership, the company achieved strong sales performance, exceeding both previous year results and budget expectations.

Prior to Weston Foods, David held positions at ACE Bakery from 2011 to 2016, including Director Canadian Foodservice and National Sales Manager Foodservice - Canada. During their time at ACE Bakery, they achieved significant sales growth, improved profitability, and increased distribution, while also developing new markets nationally and regionally. David demonstrated their ability to lead cross-functional teams and develop strategic partnerships to increase brand awareness.

David's earlier experience includes roles at Saputo, Dr. Oetker, Unilever, and OLG, where they gained valuable expertise in account management, sales, and marketing.

Overall, David Shahid has a strong track record of driving sales growth, developing new market opportunities, and leading teams in the food industry.

David Shahid attended Wilfrid Laurier University from 2000 to 2004, where they obtained a Bachelor of Commerce degree with a focus on Economics.

Links

Previous companies

Unilever logo

Timeline

  • Vice President Sales and Marketing - Foodservice and Industrial

    January, 2021 - present

  • Senior Director Foodservice Sales

    April, 2020

View in org chart