Daniel Freney

Customer Development at Burpee Gardens

Daniel Freney has over 20 years of experience in the retail industry. Daniel began their career in 2001 at Wawa, Inc. as a Space and Floor Planning Manager, then moved on to become a Marketing Project Manager and Marketing Manager of New Markets. In 2010, they joined Ahold as a Senior Manager of Format Development. In 2015, they began working at The Hershey Company as a Senior Manager of Assortment and Space Optimization, Senior Manager of Retail Evolution, and Senior Manager of Front End Experience. In 2021, they joined Burpee Gardening as a Customer Development.

Daniel Freney obtained a Bachelor of Science in Food Marketing from Saint Joseph's University - Erivan K. Haub School of Business in 2004. Prior to this, they attended Bishop Shanahan.

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