Dominic Roy

Dominic Roy is a seasoned media professional currently serving as a Senior Media Planner at Burrell Communications since May 2022. Previously, Dominic worked at Civilian from January 2018 to March 2022, where a key role involved managing over $13 million in media budgets across various agency accounts as a Media Strategist. In this capacity, responsibilities included presenting advertising strategies informed by media consumption research, consumer data, web analytics, historical insights, and industry trends, as well as developing and executing multi-channel media campaigns tailored to individual client goals. Dominic holds a Bachelor of Arts in Sociology and a minor in Advertising from The University of Texas at Austin.