Elena Serrano is a marketing and public relations professional with over 25 years of experience in multinational consultancies. They have held various roles, including Directora de Brand PR at Hill+Knowlton Strategies Spain and currently serve as Director of Brand Strategies at Burson. Elena has expertise in on/off marketing communications, integrated product launches, social media, and influencer marketing, with experience in sectors such as FMCG, beauty, consumer electronics, and entertainment. They have also been active in mentoring and training young professionals within their teams. Elena earned a Licenciatura in Ciencias de la Información from Universidad Complutense de Madrid and is pursuing further studies in digital marketing.
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