Shiyu Qian

Shiyu (Sylvie) Qian is a highly skilled data scientist with extensive experience across multiple organizations, currently serving as a Senior Data Scientist at Burson and BCW Global. With a strong background in data analysis, Shiyu has successfully built and maintained data pipelines, delivered standardized reporting, and utilized machine learning models to optimize campaign performance. Previous roles include Senior Data Scientist at Ogilvy and Senior Analyst at 22squared, where expertise in SQL, Python, and visual analytics was applied to drive insights for clients. Shiyu's earlier experience as a Research Associate at IPG Mediabrands involved conducting market research, segmenting audiences, and optimizing media strategies, while earlier roles in media planning and content creation contributed to a well-rounded skill set. Shiyu holds a Master of Quantitative Management in Business Analytics from Duke University and a Bachelor’s degree in Economics from Shanghai University of International Business and Economics.