Sue Hannay

Sue has worked in the international market research industry for over 20 years and was formerly an Associate Director of NOP (a large market research company in the UK, now part of GfK NOP). Sue has experience of a diverse range of market research data collection techniques, across a wide variety of different types of survey. Sue is a full member of the Market Research Society.

Sue has worked for Business Advantage since 1995 and has specialised in ICT research, particularly in technical markets. Her experience includes researching vendors, the channel and end users globally. Due to the complex nature of the markets Business Advantage studies, Sue's experience covers many multi-method projects, using creative ideas to resolve complex marketing issues.