Sonali Chaturvedi

Sonali Chaturvedi has a diverse work experience spanning various industries and roles. Sonali is currently working as a Technical Talent Acquisition Specialist at Business Control Systems, LP since 2022.

Prior to this, Sonali worked as a Talent Partner at 9ciphers from 2020 to 2022. In this role, they drove marketing, communication, channel development, and brand strategy for the company. Sonali also managed operations, customer engagement, client delivery, and support for new accounts. Additionally, they provided insights and digital communication to the sales teams to support account management and business development.

Before joining 9ciphers, Sonali was a Senior Associate - Communication and Training at PepsiCo from 2016 to 2020. Their responsibilities included supporting the Frito Lay customer development team in areas such as brand promotions, digital and email writing, reporting, system support, and sales. Sonali also led escalation resolution and supported both B2B and B2C channels.

Prior to their role at PepsiCo, Sonali founded Maayie LLC in 2013, a business venture focused on sourcing fine handcrafted accessories from South Asia to the U.S. The venture was successful, generating over 80% in profits and establishing a popular brand.

Sonali's earlier experiences include working at Tourism New Zealand as a Training and Development Consultant from 2003 to 2013. In this role, they created and executed strategic programs focused on integrating trade partners and customer ecosystems for New Zealand's sustainable tourism efforts. Sonali also supported channel marketing strategy implementation across the U.S. Additionally, they worked as a Training and Development Specialist for South Asia - Middle East as part of the core startup team at Tourism New Zealand.

Sonali also worked at Singapore Tourism Board as a People Operations Specialist from 2001 to 2002. In this role, they formulated and implemented regional programs in South Asian markets and developed niche market segments for Singapore. Sonali organized promotional campaigns and activities to drive measurable sales for the Singapore brand.

Overall, Sonali Chaturvedi has demonstrated expertise in talent acquisition, marketing, communication, brand strategy, customer engagement, and business development throughout their career.

Sonali Chaturvedi's education history includes a Master of Business Administration (MBA) degree with a focus on Marketing/Marketing Management from the Times School of Marketing. Sonali also holds a Bachelor's degree from Calcutta University in Kolkata. Additionally, Sonali has completed an Extension Course in Global marketing and strategy from UCLA.

In terms of certifications, they are a Certified Digital Marketing Professional from the Digital Marketing Institute, obtained in January 2021. Sonali has also obtained the Account-Based Marketing Foundations certification from LinkedIn in April 2020. Prior to that, Sonali obtained the Train the Trainer certification from the Tourism Industry Association New Zealand in August 2010 and the Cross-cultural business communication certification from Tourism New Zealand in March 2010.