Evelyne Rousseau

Evelyne Rousseau is a seasoned marketing professional with extensive experience in digital acquisition and demand generation. Currently serving as Digital Acquisition Manager at BDC since October 2024, Evelyne previously held the position of Demand Generation Director at ISAAC Instruments from December 2021 to October 2024. Prior roles include Marketing Director at Cognibox and PixMob, as well as Marketing Manager for Global Demand Generation at XMedius, where key responsibilities involved developing marketing strategies and lead generation campaigns. Evelyne's earlier experience includes positions as Field Marketing Specialist and Human Resources Counselor at CAE, contributing to a well-rounded expertise in marketing and human resources. Educational qualifications include an Intensive Marketing Program from HEC Montréal and a Baccalauréat in Industrial Relations from Université de Montréal.