Business Development Bank of Canada
Jean-Baptiste Rostand is a skilled marketing and CRM professional with extensive experience in consumer data management and marketing automation. Currently serving as Product Owner for Marketing Automation and Senior Advisor for Multi-channel Campaign Automation at BDC since January 2021, Jean-Baptiste previously held the position of CRM Manager at Groupe Clarins from October 2018 to January 2021. Prior roles include Head of Consumer Data and Digital & CRM Project Manager at Nestlé, where responsibilities encompassed the implementation of consumer data tools and leading digital initiatives. Early career experiences include working as an Account Manager at 1000mercis and CRM & Digital Project Manager intern at Nestlé S.A., following a Webmarketing internship at Graphicmail France. Jean-Baptiste holds a Master’s degree in Management with a focus on Marketing from emlyon business school and a Bachelor’s degree in French and Spanish Law from Université Paris Nanterre.
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