Heli Jimenez

Senior Director, International Marketing And PR at Business Finland

Heli Jimenez has a wealth of experience in marketing and communications roles, with a focus on global marketing and PR efforts. Heli has held senior positions in various companies including Business Finland, Visit Finland, Rautakesko Oy, OP-Pohjola Group, Finnair, Matkatoimisto Hispania, Tjärebord and Area Travel Agency. Heli'sresponsibilities have included leading marketing and communications planning, strategy and execution, developing brand identities, managing teams and agencies, and implementing digital and social media strategies. Heli has also been involved in driving marketing operations and digital transformation, as well as managing customer service and loyalty benefits.

Heli Jimenez obtained a Master of Business Administration (MBA) degree from Swansea University from 2006 to 2008. Prior to that, they earned a Bachelor of Business Administration (BBA) degree in Economics and Business Administration from Mercuria Business School in 2003. In 1992, they completed a program in Business and Administration (QBA) at Malmi Business College. Additionally, they received a People-Driven Change Leader Certification from CCEA Oy - part of Gofore Group in 2023. There is no information available regarding their education at Vuosaaren lukio.

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