Johanna Jäkälä

Johanna Jäkälä has a diverse and extensive work experience. Johanna currently holds the position of Executive Director | COO at Business Finland, starting in February 2023. Prior to this, they served as a Board Member at Rukakeskus Ltd / Pyhätunturi Ltd, starting in January 2021. Johanna was also a Board Member at Amos Rex from October 2019 onwards.

Johanna has also held various roles at VR Group, including CCO | VP Commercial Operations from January 2021 to February 2023. Johanna has also worked at Finnair, where they held positions such as CMO/Vice President Brand, Marketing & Customer Loyalty from February 2016 to August 2020, and Director Customer Loyalty, Digital Marketing & CRM from May 2014 to March 2016.

Additionally, Johanna was a Member at the Finland Promotion Board from September 2017 to May 2020. Johanna has also been involved with organizations such as Markkinointijohdon ryhmä ry, where they served as a Member in February 2018, and N2 Nolla, where they worked as a Director of Brand Strategy & Concept Design from December 2013 to May 2014.

Earlier in their career, Johanna held various positions at Palace Kämp Group and SAS (Scandinavian Airlines), including Vice President GLO Hotels at Palace Kämp Group from January 2012 to August 2013, Director Product concepts, CRM & Service Delivery at SAS from December 2008 to January 2012, Manager Product & Service Concepts at SAS from February 2008 to December 2008, and Manager Passenger Services & Business Development at SAS Ground Services. Johanna also worked as a Competence Coordinator & Business Development Support for SAS between 2001 and 2006.

Overall, Johanna Jäkälä brings a wealth of experience in areas such as executive management, board membership, brand strategy, marketing, customer loyalty, and service concept design.

Johanna Jäkälä has a diverse education history. Johanna obtained a BBA degree in Business Administration and Management from Haaga-Helia University of Applied Sciences in 2004. Johanna later pursued further education at the University of Helsinki, completing complementary studies in Business/Corporate Communications and Psychology between 2004 and 2021.

In 2012, Johanna Jäkälä attended the Finnish Chamber of Commerce, where they earned the qualification of Qualified Board Member (CBM) with a focus on corporate governance. Johanna also attended Aalto University in 2015-2016, studying Leadership & Change management.

In 2019, they participated in brand and marketing strategy courses offered by Hanken & SSE Executive Education. Johanna Jäkälä expanded their knowledge by undertaking an Artificial Intelligence Programme at Saïd Business School, University of Oxford in 2020.

Throughout their education, Johanna Jäkälä has acquired a wide range of skills and knowledge across various fields, including business management, corporate communications, psychology, artificial intelligence, and brand and marketing strategy.