Kukka-Maaria Hietamies

Kukka-Maaria Hietamies has a diverse range of work experience in various communication and marketing roles. Kukka-Maaria started their career as a journalist trainee at Otavamedia in 2008. Kukka-Maaria then worked as an assistant at the Ministry for Foreign Affairs of Finland from 2012 to 2014, where they also served as a culture coordinator for a period of time. Afterwards, they joined the Ministry of the Environment of Finland as an assistant, where they were responsible for communication, marketing, and follow-up of the Society's Commitment to Sustainable Development. From 2016 to 2017, they worked at Finpro as a program coordinator, coordinating international events and contributing to communication materials. In 2018, they moved to Business Finland, initially serving as a program coordinator for the Lifestyle Finland program before transitioning to the role of digital marketing specialist. Currently, they are the content lead at Business Finland, responsible for developing the organization's content strategy and implementing it across digital platforms.

Kukka-Maaria Hietamies earned a Master's Degree in Communication, Journalism, and Related Programs from the University of Jyväskylä from 2016 to 2021. Prior to that, they obtained a Bachelor of Business Administration (BBA) HSO in Organisational Communication from Haaga-Helia University of Applied Sciences from 2009 to 2012. In 2007 to 2008, they attended HEO Mediapaja for journalism, although no degree was specified. Additionally, they obtained a certification in Content Marketing from HubSpot Academy in January 2020. Recently, they acquired certifications in Behavioral Science for Effective Messaging from Ogilvy and Digital Marketing and Marketing Strategy from Cannes Lions School in 2022.