Mervi Holmén

Mervi Holmén is a seasoned marketing communications professional with extensive experience in brand management and strategic partnerships, currently serving as Marketing Communications Manager and Senior Advisor for Visit Finland at Business Finland since May 2016. Holmén has successfully conceptualized and executed high-profile campaigns, including Rent a Finn and The Symphony of Extremes, while prioritizing efficient team collaboration and innovative marketing strategies. Previously, Holmén held director-level roles at the Finnish Tourist Board, overseeing a significant shift towards digital and brand-oriented marketing, and contributed to brand development projects for the Prime Minister’s Office. Holmén holds an MBA in Brand Marketing from Hanken School of Economics and a Master's Degree in Swedish Language and Literature, Communications and Media, and Social Psychology from the University of Helsinki.