Outi Vainikka

Outi Vainikka has a diverse work experience that spans over several years. Outi started their professional journey in 2009 with a summer job as a Customer Service Representative at Kemira. In 2010, they pursued an internship as a Marketing Trainee at Beijing Senlife, where they gained experience in market research, retail operations, and developing consumer markets. Outi then joined Finpro in 2010 and worked in various roles, including Marketing and Communications Trainee, Marketing Assistant, Marketing Coordinator, and ultimately as a Senior Specialist in Marketing and Communications until 2018. From 2018, they worked at Business Finland, initially as a Senior Specialist in Marketing and Communications before being promoted to Marketing Communications Manager and eventually as the Head of Marketing, Export. Outi's work experience showcases their expertise and growth in marketing and communications roles.

Outi Vainikka completed their Master of Science in Economics and Business Administration with a focus on Marketing from the Turku School of Economics at the University of Turku, from 2004 to 2010. Outi also pursued Chinese language studies at the Confucius Institute at the University of Helsinki from 2010 to 2016. Additionally, they participated in the Asian Programme 2010 at the Finnish University Network for Asian Studies and engaged in exchange studies at Guangzhou University in 2009. Outi Vainikka has obtained certifications in Behavioral Science for Effective Messaging from Ogilvy and in Brand Building, Creative Thinking, Storytelling, Social Media, Digital Marketing, and Marketing Strategy from the Cannes Lions School. Outi also holds a certification in Fundamentals of digital marketing from Google Digital Garage in 2021.