Maricarmen Gonzales

Maricarmen Gonzales is a seasoned marketing professional with extensive experience in subscription growth and acquisition marketing. Currently serving as the Director of Subscription Growth at ImpactAlpha since November 2023, Maricarmen previously held roles at Business Insider from April 2021 to October 2023, where responsibilities included overseeing subscriber acquisition strategies and collaborating with cross-functional teams to optimize conversion rates. Maricarmen's earlier experience includes leadership positions at The Economist and IQPC, driving significant revenue growth and executing innovative marketing campaigns. With a strong educational background, holding a Bachelor's Degree in Business Management and Communication Arts from Marymount Manhattan College, Maricarmen demonstrates a commitment to enhancing business performance through strategic marketing initiatives.