Daniel Lim

Daniel Lim is a seasoned professional in business coaching, creative strategy, and marketing, with extensive experience in various leadership roles. Currently serving as a Certified Business Coach at Business Made Simple since November 2022, Daniel also co-founded LITO in 2019, where the role of Master Coach is held. As Chief Creative Strategist at Eight Mercatus since December 2018, Daniel has contributed significantly to innovative projects. Previously, as Director at Studio Mds from March 2011 to March 2016, Daniel established the company as a leader in panoramic imaging in Singapore and Southeast Asia. Prior to this, Daniel founded Magic Mushroom, focusing on web development and branding for seven years, and worked as Events & Marketing Manager at Orient Management, contributing to the redevelopment of Haw Par Villa. Daniel's career began at MediaCorp TV12, where significant initiatives in interactivity were implemented. Daniel holds a Bachelor's degree in Communication Studies from Nanyang Technological University Singapore and has a solid educational background from Hwa Chong Junior College and The Chinese High School.