Hester Francken

Hester Francken is an accomplished business designer currently working at Business Models Inc. since June 2021, focusing on creating value for people, the planet, and businesses. Prior experience includes roles as a digital innovator and growth hacker at The Talent Institute, where Hester specialized in building innovative products and optimizing customer journeys. Hester's diverse background encompasses positions in service design, experiment design, and leadership within various organizations, including FrieslandCampina and Unilever Food Solutions. Educational qualifications include a Master’s Degree in Economic and Consumer Psychology from Leiden University and certifications in Lean Startup Innovation and Growth Hacking. Hester's expertise is further enriched by experience in marketing, sales strategy, and understanding consumer behavior.